PHKA ROMDOUL RICE – HERITAGE FRAGRANCE, A HOMELAND IN EVERY GRAIN

Father’s Rice – Mother’s Kitchen – My Memory

1. What is Phka Romdoul Rice?

Phka Romdoul is a precious traditional rice variety from Cambodia, grown primarily in the Prey Veng region – a place with ideal climate, soil, and water sources that create long, translucent white grains that are soft, tender, and characteristically fragrant.

This rice variety has been honored multiple times as “World’s Best Rice” at international competitions like the World Best Rice Contest, surpassing famous varieties from Thailand, Japan, and India.

Phka Romdoul rice is not only delicious but also “keeps its promise” after cooking: tender but not mushy, remains soft when cooled, and retains its unique sweet aftertaste.

2. Le Lan I&E – Commercializing Phka Romdoul in Vietnam

With dedication to bringing authentic products to Vietnamese consumers, Le Lan I&E has directly:

Partnered with original growing regions in Prey Veng – Cambodia
Transported via Moc Bai border gate (Tay Ninh) – Long An
Packaged in Dong Thap under strict supervision by the Hong Ngu team

From this, we officially commercialize the product under the name:

Father’s Rice & Comrades Rice grown in Prey Veng – under the hands of Hong Ngu people

This is not just rice – but memory, heritage, and gratitude to the soldiers, fathers, and farmers who dedicated themselves to preserving this fertile land.

3. Why is Phka Romdoul rice suitable for Vietnamese people?

Lightly tender – soft texture – not cloying: suits Vietnamese taste, especially for elderly and children
Pure fragrance – retains aroma when cooked: no need for additives or flavorings
Stays delicious when cooled: lunch boxes, office meals, or dinner remain non-dry and fresh
Clean rice – no mixing – vacuum packaging: ensures safety and convenience

4. Suitable Target Groups

Families wanting high-quality rice – moderately tender – safe
Middle-aged and elderly needing soft, easily digestible rice
Restaurants, eateries, hotels needing stable, fragrant, unmixed rice sources
Businesses seeking products for Tet gifts – conference gifts – appreciation
Distributors, collaborators wanting to distribute authentic products – real value

Father’s Rice – Mother’s Kitchen – My Memory

One grain of rice – one piece of land – one promise of quality and culture.

Let the fragrant rice grain be the story connecting yesterday’s generation with today.